Brands, trademarks and advertising (Record no. 243414)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00365 a2200133 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8180380270 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 245 1# - TITLE STATEMENT | |
| Title | Brands, trademarks and advertising |
| Statement of responsibility, etc | Ryder, Rodney D |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Lexis Nexis Butterworths India, |
| Date of publication, distribution, etc | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 469 p. ; |
| Dimensions | 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertisement |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Trademarks |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 25128 |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 12/04/2011 | 1 | 659.1 RYD | 431280 | 28/02/2014 | 30/01/2014 | Books |