Mass communication : (Record no. 242629)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00634nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110407t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 817391852x |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 070.4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Venkateshwara Rao, N., |
| 245 ## - TITLE STATEMENT | |
| Title | Mass communication : |
| Remainder of title | recent trends and future prospects |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Kanishka Publishers, Distributors, |
| Date of publication, distribution, etc | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 335p. ; |
| Dimensions | 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | .Mass media-India |
| Topical term or geographic name as entry element | Mass communication, recent trends and future prospects |
| Topical term or geographic name as entry element | Mass communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mathur, Prashant K. |
| Relator term | Associate Author |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 22342 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 22343 |
| -- | 22344 |
| -- | 22345 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| -- | 22346 |
| Withdrawn status | Lost status | Damaged status | Special Collections | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference | Mysore University Main Library | Mysore University Main Library | 07/04/2011 | 4 | 070.4 RAO | 430296 | 23/04/2016 | 15/04/2016 | Books |