Seervices marketing: (Record no. 236405)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00737nam a22002177a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110307t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070616318 |
| International Standard Book Number | 0070616310 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nargundkar, Rajendra |
| 245 1# - TITLE STATEMENT | |
| Title | Seervices marketing: |
| Remainder of title | text and cases |
| Statement of responsibility, etc | Rajendra Nargundkar |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Tata McGraw-Hill Publishing Company Limited, |
| Date of publication, distribution, etc | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 451p. ; |
| Dimensions | 25 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service Marketing |
| Topical term or geographic name as entry element | Service industries -- Marketing |
| Topical term or geographic name as entry element | Service industries -- Marketing -- Case studies |
| Topical term or geographic name as entry element | Customer Relationship Management |
| Topical term or geographic name as entry element | Globalisation of Service |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 8223 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 8224 |
| -- | 8225 |
| -- | 8226 |
| -- | 8227 |
| -- | 8228 |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 07/03/2011 | 658.8 NAR | 431887 | 07/03/2011 | Books |