International marketing / (Record no. 236379)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00711cam a22002174a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13373796 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20111221153616.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 031015s2005 mauab b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070598797 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/4 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cateora, Philip R. |
| 245 10 - TITLE STATEMENT | |
| Title | International marketing / |
| Statement of responsibility, etc | Philip R. Cateora, John L. Graham. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 697 p. : |
| Other physical details | col. ill., col. maps ; |
| Dimensions | 29 cm. + |
| Accompanying material | 1 CD-ROM (4 3/4 in.) |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill/Irwin series in marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing. |
| Topical term or geographic name as entry element | International business enterprises. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Graham, John L. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 8133 |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| -- | 8134 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 8135 |
| -- | 8136 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| -- | 8137 |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 07/03/2011 | 658.8/4 CAT G | 431705 | 07/03/2011 | Books |