Marketing/ (Record no. 236128)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00557nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110305t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070600902 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 380.1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Etzel, Michael J. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing/ |
| Statement of responsibility, etc | Michael J. Etzel et al. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi: |
| Name of publisher, distributor, etc | Tata McGraw - Hill, |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 735p.; |
| Dimensions | 22 cm. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Bruce J. |
| Relator term | Jt. author |
| Personal name | Stanton, William J. |
| Relator term | Jt. author |
| Personal name | Pandit, Ajay |
| Relator term | Jt. author |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 7560 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 7561 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| -- | 7562 |
| -- | 7563 |
| -- | 7564 |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 05/03/2011 | 380.1 ETZ W | 431697 | 05/03/2011 | Books | |||||
| Mysore University Main Library | Mysore University Main Library | 05/03/2011 | 18 | 380.1 ETZ W | 430614 | 05/09/2019 | Books | 21/08/2019 | |||
| Mysore University Main Library | Mysore University Main Library | 05/03/2011 | 9 | 380.1 ETZ W | 431699 | 14/12/2017 | Books | 05/12/2017 | |||
| Mysore University Main Library | Mysore University Main Library | 07/03/2011 | 2 | 380.1 ETZ | 431698 | 01/03/2021 | Books | 18/02/2021 |