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Marketing research: (Record no. 174778)

MARC details
000 -LEADER
fixed length control field	00664nam a2200205Ia 4500
001 - CONTROL NUMBER
control field	CATREF058243
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	110227s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8122403387
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Majumdar, Ramanuj
245 1# - TITLE STATEMENT
Title	Marketing research:
Remainder of title	text, applications and case studies
Statement of responsibility, etc	Ramanuj Majumdar
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Delhi :
Name of publisher, distributor, etc	Wiley Eastern Limited,
Date of publication, distribution, etc	1991.
300 ## - PHYSICAL DESCRIPTION
Extent	xvi, 365p. ;
Dimensions	25 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing management

Topical term or geographic name as entry element	Marketing Research-management

Topical term or geographic name as entry element	Marketing Research -- case Studies
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	Sampling Decision

Uncontrolled term	Secondary and Commercial Data
100 1# - MAIN ENTRY--PERSONAL NAME
--	8094
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
--	8095

--	8096

--	8097

Holdings
Withdrawn status	Lost status	Damaged status	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Koha item type
			Mysore University Main Library	Mysore University Main Library	07/03/2011		658.83 MAJ	331177	12/02/2011	Books