Marketing Insights : Selected Readings / (Record no. 174736)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00613nam a2200193Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | CATREF058201 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110517s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 AND C |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Andersen, R.Clifton |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Insights : Selected Readings / |
| Statement of responsibility, etc | R. Clifton Andersen |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Appleton-century-crofts, |
| Date of publication, distribution, etc | 1963. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii,479 p. ; |
| Dimensions | 22 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Environment-management |
| Topical term or geographic name as entry element | Marketing Insights-management |
| Topical term or geographic name as entry element | Marketing management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cateora, Philip R |
| Relator term | jt author |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 31/10/2012 | 658.8 AND C | 144052 | 31/10/2012 | Books |