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Fudamentals of marketing/ (Record no. 153684)

MARC details
000 -LEADER
fixed length control field	00620nam a2200205Ia 4500
001 - CONTROL NUMBER
control field	CATREF037149
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	110227s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0070610150
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Stanton, William J
245 ## - TITLE STATEMENT
Title	Fudamentals of marketing/
Statement of responsibility, etc	Stanton, William J. and et al.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New York:
Name of publisher, distributor, etc	McGraw-Hill, Inc.,
Date of publication, distribution, etc	1994
300 ## - PHYSICAL DESCRIPTION
Extent	xviii, 697p.;
Dimensions	25 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	Marketing McGraw-Hill series in
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing

Topical term or geographic name as entry element	damentals of marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Etzel, Michael J.

Personal name	Walker, Bruce J.
100 ## - MAIN ENTRY--PERSONAL NAME
--	8111
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
--	8112
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
--	8113

--	8114
700 ## - ADDED ENTRY--PERSONAL NAME
--	8115

--	8116

Holdings
Withdrawn status	Lost status	Damaged status	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Koha item type
			Mysore University Main Library	Mysore University Main Library	07/03/2011		658.8 STA E	405645	12/02/2011	Books