International marketing (Record no. 153628)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00697nam a2200229Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | CATREF037093 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110227s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070435588 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.839 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cateora, Philip R. |
| 245 1# - TITLE STATEMENT | |
| Title | International marketing |
| Statement of responsibility, etc | Philip R. Cateora |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Tata McGraw-Hill Publishing Company Limited, |
| Date of publication, distribution, etc | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 721p. ; |
| Dimensions | 28 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | International marketing |
| Topical term or geographic name as entry element | Marketing |
| Topical term or geographic name as entry element | Marketing strategies |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | International business enterprises |
| Uncontrolled term | Export marketing |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | John L. Graham |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 7881 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 7882 |
| -- | 7883 |
| -- | 7884 |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| -- | 7885 |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 07/03/2011 | 658.839 CAT G | 416640 | 12/02/2011 | Books | ||||
| Mysore University Main Library | Mysore University Main Library | 07/03/2011 | 658.839 CAT G | 431603 | 07/03/2011 | Books |