Marketing (Record no. 153529)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00446nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140407b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0333391004 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 BAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baker, Michael J |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing |
| Statement of responsibility, etc | Michael J. Baker |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hounmills : |
| Name of publisher, distributor, etc | Macmillan Publisher Ltd., |
| Date of publication, distribution, etc | 1985. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 503 p. ; |
| Dimensions | 25 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| Topical term or geographic name as entry element | Market Mix |
| Topical term or geographic name as entry element | Marketing |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 07/04/2014 | 2 | 658.8 BAK | 324479 | 24/10/2011 | 24/09/2011 | Books |