Marketing management : cases and concepts / (Record no. 145399)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00639nam a22001937a 4500 |
| 001 - CONTROL NUMBER | |
| control field | CATREF028864 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121018b xxu||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 DHO |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dholakia, Nikhilesh |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : cases and concepts / |
| Statement of responsibility, etc | Nikhilesh Dholakia, Rakesh Khurana, Labdhi Bhandari, Abhinandan K. Jain |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | The Macmillan Company of India Limited, |
| Date of publication, distribution, etc | 1978. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 643 p. ; |
| Dimensions | 20 cm. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Topical term or geographic name as entry element | Marketing management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Khurana, Rakesh |
| Personal name | Bhandari, Labdhi |
| Personal name | Jain, Abhinandan K. |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 18/10/2012 | 658.8 DHO | 244679 | 12/02/2011 | Books |