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Marketing intelligence : discover what your customers really want and what your competitors are up to / (Record no. 142712)

MARC details
000 -LEADER
fixed length control field 00625nam a22001937a 4500
001 - CONTROL NUMBER
control field CATREF026177
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120928b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1556235798
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 SAV
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Savidge, Jack
245 10 - TITLE STATEMENT
Title Marketing intelligence : discover what your customers really want and what your competitors are up to /
Statement of responsibility, etc Jack Savidge
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Homewood :
Name of publisher, distributor, etc Business One Irwin,
Date of publication, distribution, etc 1992.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 268 p. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing--Management
Topical term or geographic name as entry element Marketing research
Topical term or geographic name as entry element Small business--Management
Holdings
Withdrawn status Lost status Damaged status Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Koha item type
      Mysore University Main Library Mysore University Main Library 28/09/2012   658.802 SAV 406217 12/02/2011 Books

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