Broadcast and cable selling (Record no. 142389)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00740nam a22002177a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120130t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0534197701 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.143 WAR B |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Warner, Charles |
| 245 10 - TITLE STATEMENT | |
| Title | Broadcast and cable selling |
| Statement of responsibility, etc | Charles Warner and Joseph Buchman |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Belmont : |
| Name of publisher, distributor, etc | Wadsworth Publishing Company, |
| Date of publication, distribution, etc | 1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 447 p. ; |
| Dimensions | 26 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | From the Wodswoth series in mass comunication |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| Topical term or geographic name as entry element | Broadcasting |
| Topical term or geographic name as entry element | Selling--Beoadcast advertising |
| Topical term or geographic name as entry element | Selling and the marketing concept |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Buchman, Joseph |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 161818 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| -- | 161819 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 161820 |
| -- | 161821 |
| -- | 161822 |
| -- | 161823 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| -- | 161824 |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 30/01/2012 | 659.143 WAR B | 401187 | 12/02/2011 | Books |