Cases in marketing management (Record no. 141931)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00559nam a2200229Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | CATREF025396 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110517s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bhasin, M L |
| 245 ## - TITLE STATEMENT | |
| Title | Cases in marketing management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Anmol Publications Pvt. Limited |
| Date of publication, distribution, etc | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 311p. |
| Dimensions | 21 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| Topical term or geographic name as entry element | Advertising |
| Topical term or geographic name as entry element | Management |
| Topical term or geographic name as entry element | Marketing |
| Topical term or geographic name as entry element | Marketing research |
| 546 ## - | |
| -- | Roman |
| 906 ## - | |
| -- | text |
| 942 ## - | |
| Koha [default] item type | Book |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 3 | 658.8 | 411002 | 08/11/2012 | 30/10/2012 | Books |