Handbook of advocacy advertising (Record no. 141880)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00529nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160504b xxu||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 SET |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sethi, Prakash S |
| 245 ## - TITLE STATEMENT | |
| Title | Handbook of advocacy advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Cambridge : |
| Name of publisher, distributor, etc | Ballingar Publishing Company, |
| Date of publication, distribution, etc | 1987. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 577p. ; |
| Dimensions | 28 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Ballinger series in business in a global environment |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising- Case studies |
| Topical term or geographic name as entry element | Advocacy advertising- Case studies |
| 942 ## - | |
| Koha [default] item type | Book |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 04/05/2014 | 659.1 SET | 325104 | 12/02/2011 | Books | ||||
| Mysore University Main Library | Mysore University Main Library | 04/05/2014 | 659.1 SET | 302052 | 04/05/2016 | Books |