Effective advertising copy / (Record no. 132581)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00476nam a22001697a 4500 |
| 001 - CONTROL NUMBER | |
| control field | CATREF016046 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121103b xxu||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.102 8 DEV |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | DeVoe, Merrill |
| 245 10 - TITLE STATEMENT | |
| Title | Effective advertising copy / |
| Statement of responsibility, etc | Merrill DeVoe |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | The Macmillan Company, |
| Date of publication, distribution, etc | 1956. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 717 p. ; |
| Dimensions | 22 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| Topical term or geographic name as entry element | Advertising copy |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 03/11/2012 | 659.102 8 DEV | 032713 | 12/02/2011 | Books |