Marketing communications (Record no. 116749)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00452nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110106t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8178081229 |
| Terms of availability | Rs.275.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 BLY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blythe, Jim |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow |
| Name of publisher, distributor, etc | Pearson Education |
| Date of publication, distribution, etc | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 252 p. |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Bibliographical index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Topical term or geographic name as entry element | Marketing communication |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 368 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 369 |
| -- | 370 |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 27/10/2005 | 658.802 BLY | BMS152 | 06/01/2011 | Books |