Decision-making for new product development in small businesses /
Haropoulou, Mary,
Decision-making for new product development in small businesses / by Mary Haropoulou and Clive Smallman. - 1 online resource. - Routledge advances in management and business studies ; 80 .
What goes on in a small firm that lives or dies by its capacity to innovate? How are decisions made on new product development, and how does that feed into the ecological, social and financial sustainability of the firm? This book answers the questions through an in-depth look at a small business that manufactures high-end carpet yarn. Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice. The book further reinforces the importance and role of organizational learning in organizational decision-making, based on novel analysis of empirically developed qualitative data.
9781315184227 1315184222 9781351730501 1351730509 9781351730488 1351730487 9781351730495 1351730495
New products--Planning.
Small business--Decision making.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
BUSINESS & ECONOMICS / Small Business
BUSINESS & ECONOMICS / Decision-Making & Problem Solving
BUSINESS & ECONOMICS / Development / Sustainable Development
HF5415.153 / .H375 2019eb
658.5/75
Decision-making for new product development in small businesses / by Mary Haropoulou and Clive Smallman. - 1 online resource. - Routledge advances in management and business studies ; 80 .
What goes on in a small firm that lives or dies by its capacity to innovate? How are decisions made on new product development, and how does that feed into the ecological, social and financial sustainability of the firm? This book answers the questions through an in-depth look at a small business that manufactures high-end carpet yarn. Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice. The book further reinforces the importance and role of organizational learning in organizational decision-making, based on novel analysis of empirically developed qualitative data.
9781315184227 1315184222 9781351730501 1351730509 9781351730488 1351730487 9781351730495 1351730495
New products--Planning.
Small business--Decision making.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
BUSINESS & ECONOMICS / Small Business
BUSINESS & ECONOMICS / Decision-Making & Problem Solving
BUSINESS & ECONOMICS / Development / Sustainable Development
HF5415.153 / .H375 2019eb
658.5/75