Competitive business management : a global perspective /
Competitive business management : a global perspective /
edited by Silvio M. Brondoni.
- First edition.
- 1 online resource (228 pages) : 8 illustrations.
- Routledge Studies in Evangelicalism .
- Routledge-giappichelli studies in business and management. .
part, Part 1: Conceptual Framework -- chapter 1 Competitive business management and global competition. An introduction -- chapter 2 The sharing economy. A new strategy to compete in the global market -- chapter 3 Corporate governance, ownership and global markets / chapter 4 Global management and "economic patriotism" / chapter 5 Outside-in open innovation in competitive business management / chapter 6 Hybrid innovation in global business management / chapter 7 Global firms and cross-cultural management / part, Part 2: Managerial Issues -- chapter 8 Destructuring of marketing channels and growth of multichannelling. In search of a new model for distribution systems -- chapter 9 Large-scale retailers, marketing channels and competitive customer value -- chapter 10 Business coalitions for sustainable global procurement / chapter 11 Competitive pricing and advance selling / chapter 12 Brand strategies and market-driven management / chapter 13 Global firms and new standards of corporate social responsibility / Daniela M. Salvioni -- Nicola Bellini -- Elisa Arrigo -- Paolo Rizzi -- Federica Codignola -- Mario Risso -- Giuseppe Cappiello -- Flavio Gnecchi -- Luca Bisio.
The growth of global corporations has led to the development of new business strategies whose complexity and configuration rest on corporate networks; corporate cross-culture and intangible corporate and product assets. In global markets, corporations compete in a competitive marketspace dimension, in other words, competitive boundaries in which space is not a stable element of the decision-making process, but a competitive factor whose complexity depends on markets increasingly characterized by time-based competition and over-supply. In view of today's fierce competition from US and Southeast Asian corporations, this book highlights global business development policies based on innovation, sustainability and intangible assets.The book assesses competitive business management from a global perspective, examining business development policies linked to the profitability of global firms. It forces readers to actively think through the most fundamental policies developed by global firms in the current competitive landscape and provides answers toquestions such as: What are the new drivers of global capitalism?; How do global businesses deal with new local nationalism?; Which governance systems and behavioural norms qualify global businesses?; What are the main business policies that characterize competitive business management in a global competition perspective?Competitive Business Managementneatlyexplains the global business management domain and helps readers to gain an understanding of global development business policies.
9780429801242 (e-book: PDF)
BUSINESS & ECONOMICS / International / General.
Management.
BUSINESS & ECONOMICS / Industrial Management.
BUSINESS & ECONOMICS / Management Science.
BUSINESS & ECONOMICS / Management.
BUSINESS & ECONOMICS / Organizational Behavior.
HD31.2
658
part, Part 1: Conceptual Framework -- chapter 1 Competitive business management and global competition. An introduction -- chapter 2 The sharing economy. A new strategy to compete in the global market -- chapter 3 Corporate governance, ownership and global markets / chapter 4 Global management and "economic patriotism" / chapter 5 Outside-in open innovation in competitive business management / chapter 6 Hybrid innovation in global business management / chapter 7 Global firms and cross-cultural management / part, Part 2: Managerial Issues -- chapter 8 Destructuring of marketing channels and growth of multichannelling. In search of a new model for distribution systems -- chapter 9 Large-scale retailers, marketing channels and competitive customer value -- chapter 10 Business coalitions for sustainable global procurement / chapter 11 Competitive pricing and advance selling / chapter 12 Brand strategies and market-driven management / chapter 13 Global firms and new standards of corporate social responsibility / Daniela M. Salvioni -- Nicola Bellini -- Elisa Arrigo -- Paolo Rizzi -- Federica Codignola -- Mario Risso -- Giuseppe Cappiello -- Flavio Gnecchi -- Luca Bisio.
The growth of global corporations has led to the development of new business strategies whose complexity and configuration rest on corporate networks; corporate cross-culture and intangible corporate and product assets. In global markets, corporations compete in a competitive marketspace dimension, in other words, competitive boundaries in which space is not a stable element of the decision-making process, but a competitive factor whose complexity depends on markets increasingly characterized by time-based competition and over-supply. In view of today's fierce competition from US and Southeast Asian corporations, this book highlights global business development policies based on innovation, sustainability and intangible assets.The book assesses competitive business management from a global perspective, examining business development policies linked to the profitability of global firms. It forces readers to actively think through the most fundamental policies developed by global firms in the current competitive landscape and provides answers toquestions such as: What are the new drivers of global capitalism?; How do global businesses deal with new local nationalism?; Which governance systems and behavioural norms qualify global businesses?; What are the main business policies that characterize competitive business management in a global competition perspective?Competitive Business Managementneatlyexplains the global business management domain and helps readers to gain an understanding of global development business policies.
9780429801242 (e-book: PDF)
BUSINESS & ECONOMICS / International / General.
Management.
BUSINESS & ECONOMICS / Industrial Management.
BUSINESS & ECONOMICS / Management Science.
BUSINESS & ECONOMICS / Management.
BUSINESS & ECONOMICS / Organizational Behavior.
HD31.2
658