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Advertising management /

Rathor. B. S.

Advertising management / B. S. Rathor - 1st edition - Mumbai : Himalaya Publishing House, 1984. - viii, 363 p. ; 22 cm.

ISBN: 8183185525

Subjects--Topical Terms:
Advertising and public relations
Advertising

Subjects--Index Terms: Advertising management

Dewey Class. No.: 659.1 RAT

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