Normal view MARC view ISBD view

Foundations of advertising theory and practice : With supplementation of digital advertising

Chunawalla, S. A.

Foundations of advertising theory and practice : With supplementation of digital advertising S. A. Chunawalla and K. C. Sethia - 9th ed, - Bombay : Himalaya Publishing House, 2018. - 600 p. ; 25 cm.

Includes index .

ISBN: 9789352994076

Subjects--Topical Terms:
Advertising world
Management
Marketing

Subjects--Index Terms: Advertising buisness

Dewey Class. No.: 659.1 CHU S

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)