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Advertising :

Dunn, S. Watson

Advertising : its role in modern marketing / S. Watson Dunn - 2nd edition - Chicago : The Dryden Press, 1982. - xxi, 710 p. ; 22 cm.

Subjects--Topical Terms:
Advertising

Subjects--Index Terms: Advertising organization

Dewey Class. No.: 659.1 DUN B

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