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Advertising management

Rathor B S

Advertising management B S Rothor - Mumbai : Himalaya Publishing House, 1984, - 362 p.; 23 cm,

Includes index.

ISBN: 8178661160

Subjects--Topical Terms:
Advertising

Subjects--Index Terms: Behavioural Fundamentals Budget Decision Public Relations

Dewey Class. No.: 659.1 RAT

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