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Services marketing: people technology strategy

Wirtz, Jochen

Services marketing: people technology strategy - 8th Ed. - London : World Scientific, 2016. - xvii, 783 p. ; ill ; 28 cm.

Includes index.

ISBN: 9781944659011

Subjects--Index Terms: Servizi -- Marketing

Dewey Class. No.: 658.8 WIR L

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