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Marketing for competitiveness : asia to the world in the age of digital consumers /

Kotler, Philip

Marketing for competitiveness : asia to the world in the age of digital consumers / Philip Kotler - New Jersey : World Scientific, 2017. - xiv, 288 p. ; 25 cm.

ISBN: 9789813201965

Subjects--Index Terms: Marketing Internationaler Wettbewerb

Dewey Class. No.: 658.8 KOT K

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