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Advertising /

Wright, John S.

Advertising / Wright, John S. - 4th ed. - New Delhi : Tata Mc Graw - Hill Publishing Company Ltd., 1977. - xiii, 769 p. ; 22 cm.

Includes index.

Subjects--Topical Terms:
Advertising

Subjects--Index Terms: Advertising media

Dewey Class. No.: 659.1 WRI

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