Management :
Kotler, Philip
Management : analysis, planning and control / Philip Kotler - 3rd ed. - Englewood Cliffs : Prentice-Hall, Inc., 1976. - xi, 529 p. ; 24 cm.
Marketing--Management
Marketing
Consumer behavior
Consumer behavior
Management : analysis, planning and control / Philip Kotler - 3rd ed. - Englewood Cliffs : Prentice-Hall, Inc., 1976. - xi, 529 p. ; 24 cm.
Marketing--Management
Marketing
Consumer behavior
Consumer behavior