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Marketing research :

Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K Malhotra - Delhi : Pearson Prentice Hall, 2009. - xxxi, 859 p. ; 27 cm.

ISBN: 9788131723173

Subjects--Topical Terms:
Marketing research
Marketing research--Methodology

Dewey Class. No.: 658.83 MAL

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