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The CRM handbook : a business guide to customer relationship management

Jill Dyché

The CRM handbook : a business guide to customer relationship management Jill Dyché. - Boston : Addison Wesley, 2002. - 307 p; 24 cm.

include index

ISBN: 9788178085685

Subjects--Topical Terms:
Customer relations -- Management.
Kundenmanagement.

Dewey Class. No.: 658.812 DYC

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