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Consumer behavior

Schiffman Leon G;

Consumer behavior Schiffman Leon G; - 7th ed; - Englewood Cliffs, N.J : Prentice-Hall, 1978. - 469p; Illustrated; 24cm.

Includes Index.

ISBN: 9798178086391

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing);

Subjects--Index Terms: Verbraucherverhalten.

Dewey Class. No.: 658.834 SCH

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