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Trademarks, advertising and brand protection : a manual for organisations and individuals managing intellectual property.

Ryder Rodney D

Trademarks, advertising and brand protection : a manual for organisations and individuals managing intellectual property. Ryder Rodney D - Delhi : Macmillan, 2006. - 392 p,: illustrations, 26 cm.

included index

ISBN: 1403930120

Subjects--Topical Terms:
Trademark managemen.
Comparative Advertising.

Dewey Class. No.: 658.827 RYD

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