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Marketing research : an applied orientation

Naresh K Malhotra

Marketing research : an applied orientation Naresh K Malhotra - Upper Saddle River, NJ : Prentice Hall, 1999. - xxxv, 763, pages : illustrations ; 26 cm

include index.

ISBN: 9788178083681

Subjects--Topical Terms:
Marketing research. Marketing research -- Methodology. Marketing -- Recherche. Marketing -- Recherche -- Méthodologie. Marktonderzoek.

Dewey Class. No.: 658.83 MAL

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