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Advertising communications & promotion management

Advertising communications & promotion management John R Rossiter; - New York : McGraw-Hill Companies, 1997. - 640 p 26 cm.

INCLUDES INDEX

ISBN: 9780071155144

Subjects--Topical Terms:
Advertising.
Communication in marketing.
Verkoopbevordering.

Dewey Class. No.: 659.1ROS

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