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Integrated advertising, promotion, and marketing communications

Kenneth E Clow

Integrated advertising, promotion, and marketing communications Kenneth E Clow - Delhi : Pearson Education, 2002. - xxvi, 638 p, 26 cm.

include index

ISBN: 9788178089614

Subjects--Topical Terms:
Advertising.
Communication in marketing.

Dewey Class. No.: 659.1CLO

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