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Integrated advertising, promotion & marketing communications

Kenneth E Clow

Integrated advertising, promotion & marketing communications Kenneth E Clow - Upper Saddle River, N.J. : Pearson Prentice Hall, 2004. - xxvii, 538 p, 28 cm.

include index

ISBN: 9788120324503

Subjects--Topical Terms:
Communication en marketing.
Communication in marketing.
Advertising.

Dewey Class. No.: 659.1CLO

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