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Marketing of high-technology products and innovations

Mohr Jakki

Marketing of high-technology products and innovations Jakki Mohra Sanjith senggupta stenley slater - 2nd Ed, - New Delhi : Prentice Hall, 2002 - xvii, 470 p: 26 cm

Include Index

ISBN: 679788131700556

Subjects--Topical Terms:
High technology industries -- Marketing.
Marketing.
Hoogwaardige technologie.

Dewey Class. No.: 620.0068 MOH

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