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Marketing research :

Malhotra, Naresh K.

Marketing research : an applied orientation Naresh K. Malhotra - 6th Edn. - New Delhi : Pearson Education 2011. - xxviii, 948 p. ill. ; 24 cm.

ISBN: 9788131731819

Subjects--Topical Terms:
Managerial Services
Market research

Subjects--Index Terms: Marketing research

Dewey Class. No.: 658.83

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