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Foundations of advertising theory & practice

Chunawalla, S. A

Foundations of advertising theory & practice S.A. Chunawalla, ; K.C. Sethia. - Mumbai : Himalaya Pub. House, 1995. - 470 p. : ill. ; 23 cm.

Includes index.

ISBN: 8170408873

Subjects--Topical Terms:
BUSINESS & ECONOMICS -- Advertising & Promotion.

Subjects--Index Terms: Marketing research.

Dewey Class. No.: 659.1 CHU

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