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International marketing /

Cateora, Philip R.

International marketing / Philip R. Cateora, Mary C. Gilly and John L. Graham - 15th Ed. - New Delhi : McGraw Hill Education (India) Private Limited, 2011. - 622 p. ; 29 cm.

Includes index.

ISBN: 9789339204464

Subjects--Index Terms: Global markets Global vision Cultural dynamics

Dewey Class. No.: 658.84 CAT.M

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