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Services marketing

Valarie A. Zeithaml [ et al...]

Services marketing Valarie A. Zeithaml [ et al...] - 6th Ed. - New Delhi : McGraw Hill Education (India) Private Limited, 2013. - xxxii, 711 p. ; 23 cm.

Include index

ISBN: 9781259026812

Subjects--Topical Terms:
Service marketing

Subjects--Index Terms: Aligning services

Dewey Class. No.: 658.8 VAL M

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