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Why CRM doesn't work

Newell, Frederick

Why CRM doesn't work Frederick Newell - UK : Kogan Page, 2004. - 263 P. ; 23 cm.

Include index

ISBN: 9780749442415

Subjects--Topical Terms:
Personolization technology

Subjects--Index Terms: Customer services Electronic empowerment

Dewey Class. No.: 658.812 NEW

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