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Social marketing;

Kotler Philip

Social marketing; influencing behaviors for good Philip Kotler - 3rd ed. - Los Angeles : Sage Publications, 2008. - xii, 444 p. ; 24 cm.

Includes Index.

ISBN: 9781412956475

Subjects--Topical Terms:
Social marketing
Behavior modification

Dewey Class. No.: 658.8 KOT L

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