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Foundations of advertising theory and practice

Chunawalla, S. A.

Foundations of advertising theory and practice S. A. Chunawalla - 3rd edi. - Bombay : Himalaya Publishing House, 1993. - 470 p. ; 25 cm.

Subjects--Topical Terms:
Advertising world
Management
Marketing

Subjects--Index Terms: Advertising buisness

Dewey Class. No.: 659.1 CHU. S

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