Flagship marketing :
Flagship marketing : concepts and places /
edited by Tony Kent and Reva Brown.
- London : Routledge, 2009.
- xv, 224 p. : ill. ; cm.
- Routledge advances in management and business studies ; 39 .
- Routledge advances in management and business studies ; 39. .
Includes bibliographical references (p. [201]-219) and index.
9780415436021 0415436028 (hbk)
Flagship stores--Marketing.
Branding (Marketing)
Place marketing.
HF5429 / .F53 2009
658.8/2
Includes bibliographical references (p. [201]-219) and index.
9780415436021 0415436028 (hbk)
Flagship stores--Marketing.
Branding (Marketing)
Place marketing.
HF5429 / .F53 2009
658.8/2