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Contemporary issues in services marketing;

Dash Dr.Saroj Kumar

Contemporary issues in services marketing; challenges for 21st century Dr.Saroj Kumar Dash - New Delhi : Global Research Publication, 2012. - lii,632 p. ; 22 cm.

ISBN: 978818963447

Subjects--Index Terms: service industries innovations in bank marketing

Dewey Class. No.: 338.409 DAS P

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