Legends in marketing Naresh K. Malhotra
Malhotra, Naresh K.
Legends in marketing Naresh K. Malhotra Naresh K. Malhotra ; edited by Sung S. Kim and Alka V. Citrin - Los Angeles : SAGE Publications, 2011. - 9 v. (xxix, 269 p. ) ; 24 cm.
Vol.9 : Management information systems, technology, and marketing
9788132105176
Marketing research.
Marketing.
658.80092 MAL K.9
Legends in marketing Naresh K. Malhotra Naresh K. Malhotra ; edited by Sung S. Kim and Alka V. Citrin - Los Angeles : SAGE Publications, 2011. - 9 v. (xxix, 269 p. ) ; 24 cm.
Vol.9 : Management information systems, technology, and marketing
9788132105176
Marketing research.
Marketing.
658.80092 MAL K.9