Legends in marketing. Naresh K. Malhotra
Malhotra, Naresh K.
Legends in marketing. Naresh K. Malhotra Naresh K. Malhotra ; edited by Charla Mathwick and Neale Martin ; Series edited by Jagdish N. Sheth - Los Angeles : SAGE Publications, 2011. - 7 v. ( xxxviii, 250 p. ) ; 24 cm. - Legends in marketing .
Vol.7 : Marketing of services retailing and health care
9788132105176
Marketing research.
Marketing.
658.80092 MAL M.7
Legends in marketing. Naresh K. Malhotra Naresh K. Malhotra ; edited by Charla Mathwick and Neale Martin ; Series edited by Jagdish N. Sheth - Los Angeles : SAGE Publications, 2011. - 7 v. ( xxxviii, 250 p. ) ; 24 cm. - Legends in marketing .
Vol.7 : Marketing of services retailing and health care
9788132105176
Marketing research.
Marketing.
658.80092 MAL M.7