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Consumer Behavior

Hoyer, Wayne D

Consumer Behavior Wayne D Hoyer, - 2008 edition - new Delhi : biztantra, 2009. - xxv, 595 p. ; 24 cm.

ISBN: 8177227548 9788177227543

Subjects--Topical Terms:
Consumer culture
Consumer welfare

Subjects--Index Terms: Psychological core making decisions

Dewey Class. No.: 658.8342 HOY M

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