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Marketing management

Kotler, Philip

Marketing management Philip Kotler, Kevinlane Keller, Abraham Koshy and Mithileshwar Jha - 14th edition - Delhi : Pearson, 2013. - xxv, 598+120 p. ill.; 25 cm.

ISBN: 9788131767160

Subjects--Topical Terms:
Management
Marketing management

Dewey Class. No.: 658.8

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