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Advertising management /

Aaker, David A.

Advertising management / David A. Aaker, John G. Myers - New Delhi : Prentice-Hall of India Private Limited, 1986. - xiii, 560 p. ; 22 cm.

Includes index.

ISBN: 0876922361

Subjects--Topical Terms:
Advertising--Management
Advertising

Dewey Class. No.: 659.1 AAK

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